Signature Frontier Trucker Frontier Pine

Our first ever trucker hat, designed with purpose, stitched with pride.

Crafted in a bold two-tone finish of Frontier Pine and Cream Dust, this piece carries the rugged edge of the American frontier with the calm, earthy simplicity of old-world country charm. The contrast between tones gives the hat a strong, timeless shape, built for those who live by their own code.

This is workwear for the modern cowboy — refined, durable, and rooted in the spirit of the West.

Design Details

Front & Crown:
Heavyweight structured cotton in Frontier Pine, a deep, grounded green inspired by old timberlines, backcountry trails, and hand-stitched saddle blankets carried through years of hard riding.

Peak/Bill:
Sturdy canvas in Cream Dust, a soft, sun-washed tone that feels like desert linen and pale canyon stone.

Embroidery:
Dark brown 3D-stitch RAISED ON COUNTRY signature across the crown — bold, raised, unmistakably ours.

Underbill & Seam Tape:
Fully custom ROC detailing throughout. No shortcuts. No stock parts.

Side Tag:
Woven patch featuring the ROC guitar-horse emblem — a nod to outlaw music, horsepower, heritage, and the grit that shaped us.

Closure:
Classic snapback adjustment for the perfect fit, every time.

Only 50 made. No restocks. No reruns.
Once they’re gone — they ride off for good.